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Red Dot Jewels Pinner London

When the founders of Red Dot Jewels approached us with the question if we were up to help them realize their first store, we did not need to think twice. Red Dot is a UK based Indian fine jewellery brand offering handcrafted Indian-inspired silver & semi precious jewellery. They already found the perfect spot not far from their own home, all they needed was a good design and a quality contractor. For starters the retail unit itself was in need of some proper maintenance; we installed a new shop window, fixed the leaking roof, straightened all the walls and integrated the necessary electrical works, levelled the floor, fitted a good quality pantry and changed the wc into an elegant restroom.

Focussing on their two strengths, wedding jewellery and ready to wear pieces, we divided the single 60 m2 space into different worlds. The front of the store, facing the street, is modern and displays their ready to wear collections. The fine jewellery stands out and sparkles against the white backdrop, welcoming both visitors and passersby. The Indian wedding jewellery is presented in the back of the store through an open wood carved gate. In order to enhance the effect of the lavish pieces of jewellery we designed a bespoke pattern of horizontal silk lanes on all four walls in yellow, pink, orange, red and gold. This warm room is the heart of Red Dot Jewels, the precious stones and metals, the craftsmanship of the pieces of jewellery, the intricately carved wooden gate, the Indian silk fabrics and antique furniture all work together to welcome the brides to be. The rest of the design is kept to a bare minimum in order for the silk room to stand out and let the jewellery do the talking. Industrial electrical rails with white LED spotlights next to a herringbone sisal carpet tie both spaces further together. Further information on Red Dot Jewels at: www.reddotjewels.com